Rich & Repair Hair Mask for Damaged, Frizzy & Coarse Hair

Rich & Repair Hair Mask for Damaged, Frizzy & Coarse Hair

The Rich and Repair Hair Mask for damaged hair deeply nourishes the hair and protects it against breakage. Formulated with a rich blend of cupuacu butter and naturally-activated cassava root, the mask leaves the hair feeling smooth, easy to manage and frizz-free. Great for hair that is coarse, frizzy or very damaged.

All Rich & Repair products include naturally-activated cassava root.

Vegan Society & Cruelty Free International certified
Professional performance & colored hair friendly
94% natural origin ingredients*
Minimalist formula born in professional haircare labs
Formulated without sulfates, silicones, artificial dyes and microplastics**
With ethically sourced cupuaçu butter
With naturally-activated cassava root
Dermatologically tested
75ml plastic tube made with 50% recycled material and is recyclable

**For information on microplastic definition, refer to Microplastic-free page

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Dermatologically Tested

Assessed under supervision of a dermatologist to a very good level of tolerability to skin.

*We calculate the natural origin content of our products following a norm called ISO standard 16128-1+2. It sounds technical, but it just means that the natural origin ingredients are unchanged from the natural state or have a natural source and undergo some processing – but importantly the ingredients retain more than 50% of its original natural structure from the original plant or mineral source.

/ Did you know ?

weDo/ products contain between 86% to 99.7% natural origin ingredients, depending on the products. Rest are synthetic ingredients necessary to ensure the right preservation and high quality in-use performance. Furthermore, our weDo / Professional line has a specially designed synthetic clean fragrance to keep the level of allergens on an extremely low level.

Transitioning to natural haircare

Transitioning to natural products comes with a different experience, in terms of application and hair feel. Scalp and hair will need to get used to the milder and gentler cleansing in the beginning. It might take a few washes - usually 2-3 weeks - to adjust and the good news is that hair is nurtured, smooth and easy to comb.

2 out of 3 US consumers agreed that they love the way weDo/ products make their hair look and feel.*

3 out of 5 US consumers agreed that the weDo/ products perform so well, they can’t believe that they are natural. *

(Consumer usage test, 120 women (natural and non-natural haircare users, 3 weeks, USA, June 2021 with weDo/ shampoos, conditioners, and masks)

/ Hero Ingredient/ Ingredients

Close up of cupuacu seed, one of the hero ingredients in weDo's products

Cupuaçu

Rich & Repair Mask: with ethically sourced Cupuaçu Butter.

Aqua/Water/Eau, Stearyl Alcohol, Hydrogenated Ethylhexyl Olivate, Cetyl Alcohol, Behentrimonium Chloride, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Propylene Glycol, Theobroma Grandiflorum Seed Butter, Parfum/Fragrance, Phenoxyethanol, Isopropyl Alcohol, Benzyl Alcohol, Sodium Benzoate, Hydrogenated Olive Oil Unsaponifiables, Lactobacillus Ferment Lysate, Tapioca Starch, Citric Acid, Ethylhexylglycerin, Leuconostoc/Radish Root Ferment Filtrate, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Tocopheryl Acetate

/ All Ingredients

Rich & Repair Mask: with ethically sourced Cupuaçu Butter.

/ How To Use

Apply to clean, damp hair through the lengths and ends (not the scalp). Leave for 3-5 minutes and rinse thoroughly. Use weekly for maximum results.

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