Our richest formula yet, this sulphate-free shampoo is created to highly condition the hair as well as protect and treat it against hair breakage. Leaves the hair manageable and frizz-free. This product is ideal for coarse hair or hair that has been damaged badly through heat, chemical treatments or multi-process coloring. Our shampoo is also a treat for hair that is naturally very curly, because they tend to be more dry and in need of richer care.
All Rich & Repair products include naturally-activated cassava root.
**For information on microplastic definition, refer to Microplastic-free page
Assessed under supervision of a dermatologist to a very good level of tolerability to skin.
*We calculate the natural origin content of our products following a norm called ISO standard 16128-1+2. It sounds technical, but it just means that the natural origin ingredients are unchanged from the natural state or have a natural source and undergo some processing – but importantly the ingredients retain more than 50% of its original natural structure from the original plant or mineral source.
/ Did you know ?weDo/ products contain between 86% to 99.7% natural origin ingredients, depending on the products. Rest are synthetic ingredients necessary to ensure the right preservation and high quality in-use performance. Furthermore, our weDo / Professional line has a specially designed synthetic clean fragrance to keep the level of allergens on an extremely low level.
Transitioning to natural products comes with a different experience, in terms of application and hair feel. Scalp and hair will need to get used to the milder and gentler cleansing in the beginning. It might take a few washes - usually 2-3 weeks - to adjust and the good news is that hair is nurtured, smooth and easy to comb.
2 out of 3 US consumers agreed that they love the way weDo/ products make their hair look and feel.*
3 out of 5 US consumers agreed that the weDo/ products perform so well, they can’t believe that they are natural. *
(Consumer usage test, 120 women (natural and non-natural haircare users, 3 weeks, USA, June 2021 with weDo/ shampoos, conditioners, and masks)
Rich & Repair Shampoo : with naturally-activated Cassava Root.
Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Parfum/Fragrance, Phenoxyethanol, Sodium Benzoate, Polyquaternium-10, Lactobacillus Ferment Lysate, Tapioca Starch, Citric Acid, Ethylhexylglycerin, Leuconostoc/Radish Root Ferment Filtrate, Sodium Acetate, Sodium Chloride, Tocopherol, Sodium Citrate
Rich & Repair Shampoo : with naturally-activated Cassava Root.
Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Parfum/Fragrance, Phenoxyethanol, Sodium Benzoate, Polyquaternium-10, Lactobacillus Ferment Lysate, Tapioca Starch, Citric Acid, Ethylhexylglycerin, Leuconostoc/Radish Root Ferment Filtrate, Sodium Acetate, Sodium Chloride, Tocopherol, Sodium Citrate
This is a low-foaming shampoo with mild natural-origin cleansing ingredients so wet your hair thoroughly, then apply the shampoo and massage it all around the scalp. To make sure you apply shampoo all over the scalp, it is good to start from the nape-area along with the sides, and then on top of the head. Massage well and add a bit of water while you massage. Rinse and shampoo again if your hair is particularly oily. Press your hair with a towel until it’s damp and continue with Rich & Repair Conditioner or mask.
