Our Brand

weDo/ Professional is a new eco-ethical haircare brand that is on a mission to help people transition to a happier, healthier, & more sustainable lifestyle through acts, not words. weDo/ was created by a small group of people within Wella Company sharing a common passion for sustainability. Coming together to act and push for positive change within the company by challenging traditional processes. Driven by determination, the team co-created with Wella's hairdressers and scientists weDo/ Professional – a new natural brand of which all products are designed to be more eco-ethical, Vegan Society certified, and Cruelty Free International approved while delivering professional performance.

From its origination, weDo/ Professional is acting together with its community of #weDoers by collecting 8 plastic bottles from the environment for every weDo/ Professional product sold together with Plastic Bank – an international organisation that fights against plastic pollution entering the oceans while improving the lives of those collecting it. While all weDo/ products are designed to be recyclable and are made from up to 94% recycled plastic depending on the product, we simultaneously work on new ways to decrease our plastic impact, with solid forms for example. Read more about our partnership with Plastic Bank in Our Commitment.