This sulphate-free shampoo has a high-foaming, deep cleansing formula. It cleanses the scalp and hair efficiently, removing impurities and any product build up. It's minimalist formula leaves the hair clean and with a purified and fresh feel without weighing down the hair.
For a full personalised hair care routine for your hair type, check out our hair quiz.
Assessed under supervision of a dermatologist to a very good level of tolerability to skin.
*We calculate the natural origin content of our products following a norm called ISO standard 16128-1+2. It sounds technical, but it just means that the natural origin ingredients are unchanged from the natural state or have a natural source and undergo some processing – but importantly the ingredients retain more than 50% of its original natural structure from the original plant or mineral source.
/ Did you know ?weDo/ products contain between 86% to 99.7% natural origin ingredients, depending on the products. Rest are synthetic ingredients necessary to ensure the right preservation and high quality in-use performance. Furthermore, our weDo / Professional line has a specially designed synthetic clean fragrance to keep the level of allergens on an extremely low level.
Transitioning to natural products comes with a different experience, in terms of application and hair feel. Scalp and hair will need to get used to the milder and gentler cleansing in the beginning. It might take a few washes - usually 2-3 weeks - to adjust and the good news is that hair is nurtured, smooth and easy to comb.
2 out of 3 US consumers agreed that they love the way weDo/ products make their hair look and feel.*
3 out of 5 US consumers agreed that the weDo/ products perform so well, they can’t believe that they are natural. *
(Consumer usage test, 120 women (natural and non-natural haircare users, 3 weeks, USA, June 2021 with weDo/ shampoos, conditioners, and masks)
Purify Foaming Shampoo:
Aqua/Water/Eau, Sodium Cocoyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Parfum/Fragrance, Phenoxyethanol, Sodium Benzoate, Sodium Chloride, Citric Acid, Sodium Cocoate, Ethylhexylglycerin, Tocopherol, Sodium Citrate.
Purify Foaming Shampoo:
Aqua/Water/Eau, Sodium Cocoyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Parfum/Fragrance, Phenoxyethanol, Sodium Benzoate, Sodium Chloride, Citric Acid, Sodium Cocoate, Ethylhexylglycerin, Tocopherol, Sodium Citrate.
Apply on wet hair. Massage all over your scalp and hair. Rinse and repeat if necessary. Continue with weDo/ Conditioner or mask.
