This sulphate-free shampoo has a minimalist low-foam formula that gently cleanses your hair and scalp, leaving it soft, vibrant and moisturized. Ideal for normal or damaged hair.
**For information on microplastic definition, refer to Microplastic-free page
Assessed under supervision of a dermatologist to a very good level of tolerability to skin.
*We calculate the natural origin content of our products following a norm called ISO standard 16128-1+2. It sounds technical, but it just means that the natural origin ingredients are unchanged from the natural state or have a natural source and undergo some processing – but importantly the ingredients retain more than 50% of its original natural structure from the original plant or mineral source.
/ Did you know ?weDo/ products contain between 86% to 99.7% natural origin ingredients, depending on the products. Rest are synthetic ingredients necessary to ensure the right preservation and high quality in-use performance. Furthermore, our weDo / Professional line has a specially designed synthetic clean fragrance to keep the level of allergens on an extremely low level.
Transitioning to natural products comes with a different experience, in terms of application and hair feel. Scalp and hair will need to get used to the milder and gentler cleansing in the beginning. It might take a few washes - usually 2-3 weeks - to adjust and the good news is that hair is nurtured, smooth and easy to comb.
2 out of 3 US consumers agreed that they love the way weDo/ products make their hair look and feel.*
3 out of 5 US consumers agreed that the weDo/ products perform so well, they can’t believe that they are natural. *
(Consumer usage test, 120 women (natural and non-natural haircare users, 3 weeks, USA, June 2021 with weDo/ shampoos, conditioners, and masks)
Moisture & Shine products: with naturally activated Rooibos.
Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Maltodextrin, Parfum/Fragrance, Phenoxyethanol, Sodium Benzoate, Polyquaternium-10, Citric Acid, Ethylhexylglycerin, Aspalathus Linearis Leaf Extract, Sodium Acetate, Sodium Chloride, Tocopherol, Sodium Citrate.
Moisture & Shine products: with naturally activated Rooibos.
Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Maltodextrin, Parfum/Fragrance, Phenoxyethanol, Sodium Benzoate, Polyquaternium-10, Citric Acid, Ethylhexylglycerin, Aspalathus Linearis Leaf Extract, Sodium Acetate, Sodium Chloride, Tocopherol, Sodium Citrate.
Apply on thoroughly wet hair. This shampoo is low foaming, so you just need to apply and massage all around your scalp. Add water while massaging to increase the foam. Rinse and repeat if the hair is very oily.
