weDo/ loves refill so our Light & Soft Shampoo for fine hair now comes in a recyclable refill pouch that uses 80% less plastic per ml* in attempt to help reduce plastic waste and help save the environment.
Light & Soft sulphate-free shampoo has a minimalist low-foam formula that gently cleanses your hair and scalp, leaving it soft to the touch, making it ideal for fine hair.
*Compared to 300ml weDo/ shampoo bottle
**For information on microplastic definition, refer to Microplastic-free page
Assessed under supervision of a dermatologist to a very good level of tolerability to skin.
*We calculate natural origin % based on ISO16128-2 which is an international standard used to determine the % of ingredients per products which are considered natural (unprocessed).
/ Did you know ?weDo/ products contain between 86% to 99.7% natural origin ingredients, depending on the products. Rest are synthetic ingredients necessary to ensure the right preservation and high quality in-use performance. Furthermore, our weDo / Professional line has a specially designed synthetic clean fragrance to keep the level of allergens on an extremely low level.
Transitioning to natural products comes with a different experience, in terms of application and hair feel. Scalp and hair will need to get used to the milder and gentler cleansing in the beginning. It might take a few washes - usually 2-3 weeks - to adjust and the good news is that hair is nurtured, smooth and easy to comb.
2 out of 3 US consumers agreed that they love the way weDo/ products make their hair look and feel.*
3 out of 5 US consumers agreed that the weDo/ products perform so well, they can’t believe that they are natural. *
(Consumer usage test, 120 women (natural and non-natural haircare users, 3 weeks, USA, June 2021 with weDo/ shampoos, conditioners, and masks)
Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Parfum/Fragrance, Phenoxyethanol, Sodium Benzoate, Bambusa Arundinacea Stem Extract, Lactobacillus Ferment, Citric Acid, Polyquaternium-10, Ethylhexylglycerin, Leuconostoc/Radish Root Ferment Filtrate, Sodium Acetate, Sodium Chloride, Tocopherol, Sodium Citrate
Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Parfum/Fragrance, Phenoxyethanol, Sodium Benzoate, Bambusa Arundinacea Stem Extract, Lactobacillus Ferment, Citric Acid, Polyquaternium-10, Ethylhexylglycerin, Leuconostoc/Radish Root Ferment Filtrate, Sodium Acetate, Sodium Chloride, Tocopherol, Sodium Citrate
Refilling your empty weDo/ shampoo bottle at home is easy!
Do not wash the bottle before refilling. Fill the bottle for the intended hair product only. Close bottle and pouch after refill.
After refilling, continue normal use of the product: apply on well saturated wet hair on the nape and top area. Massage all over and add water to increase foam. Rinse and repeat if necessary.
